New industry brand to boost competitiveness of Singapore’s apparel manufacturers globally
The Textile and Fashion Federation Singapore (TaFf), with the support from International Enterprise (IE) Singapore and SPRING Singapore, today announced the launch of Apparel Singapore – the industry’s first ever brand that reflects a strategic and unique global marketing collaboration by a group of leading Singapore apparel manufacturers. The landmark occasion was graced by Minister for Trade and Industry, Mr Lim Hng Kiang, who delivered a keynote address and unveiled the brand logo at the official launch event.
The member companies (also known as Brand Ambassadors) that make up Apparel Singapore are established manufacturers in the industry, with proven track records and a strong clientele base. These Brand Ambassadors own and manage multiple production locations in close to 20 countries across regions, whilst consistently delivering the desired value, trust and quality in products that are “made” or “managed” by Singapore.
The launch of Apparel Singapore is expected to boost the already long-standing and successful Singapore apparel industry by promoting the manufacturing services, competitiveness, capabilities and offerings of Singapore’s apparel manufacturers to international buyers around the world. A key contributor to the growth of Singapore’s economy, Singapore-based apparel manufacturers registered a combined manufacturing output of about S$6 billion in 2007 and they aim to grow their output by 15% in five years’ time.
Apparel Singapore brand ambassadors will work closely with the clients to achieve shared goals and aspirations and to deliver the seal of trust. Due to the nature of the industry where counterfeiting is a constant challenge, members of Apparel Singapore are committed to upholding the clients’ business integrity and reliability by protecting the clients’ intellectual property rights, thus helping clients to maintain their reputation, create more business opportunities, sustain profitability and mitigate brand risks.
